27 Crucial Questions You Need to Ask When Choosing a Digital Marketing Agency

27 Crucial Questions You Need to Ask When Choosing a Digital Marketing Agency

According to the Gale Group, digital marketing currently takes up 14% of the advertising market. This is growing year-on-year as more online businesses start to realise the power of SEO, social and content marketing among other methods.

The main common problem with most businesses is that they know the importance of digital marketing but have little clue how to go about it. This raises questions of cost and efficiency of marketing budgets.

If you plan to have a long a fruitful relationship with your web marketing team then these 26 important questions will help you select the correct digital marketing agency.

 

Contents

1 What’s their specialisation?2 […] Read more

Essential Guide to Shoestring Marketing: 68 Powerful Tips for SMBs

Essential Guide to Shoestring Marketing: 68 Powerful Tips for SMBs

It’s not easy marketing a small business on a budget. One of the most common sticking points we witness with clients is that of marketing costs. These 68 powerful shoestring marketing tips (with actionable can-do ideas) will improve your small business SEO forever.

 

A word of warning. This is a long article. You may want to bookmark this essential shoestring marketing guide for future reference and download the PDF below. I’ve also broken these down into quick click sections for easy reference.

[…] Read more

5 Bad SEO Strategies That DON’T Work in 2015

5 Bad SEO Strategies That DON’T Work in 2015

Bad SEO is worse than no SEO and that’s why we’ve listed the top 5 SEO strategies that just don’t work in 2015. Better to be safe than sorry.

 

Contents

1 1. Authorship2 2. Buying Links3 3. Mass Directory Submissions4 4. Half Hearted Content5 5. Keyword Stuffing
1. Authorship

Low Adoption Rates Didn’t Help Google Authorship

Do you remember when an author photo would show up in Google search next to their content piece?

At one time it was believed that connecting a published article to the author’s Google+ profile allowed for higher click-through-rates via search engines. Even Google believed this to be the […] Read more

5 Reasons Your B2C Content Marketing Is Killing Your Sales

5 Reasons Your B2C Content Marketing Is Killing Your Sales

For many online businesses in the B2C environment it can be tricky to target the correct content at the correct time to the correct consumers. Throw into the mix that the attention span of your average consumer tends to be short, it goes without saying that your B2C content marketing must be well directed and to the point.

We lay out 5 reasons why your content marketing strategy is losing you sales (and what you can do about it).

 

Contents

1 Not using data and trends to guide strategy2 Not engaging in video3 Incorrect choice of social media channel4 Neglecting the intent […] Read more

The Ultimate Guide To Understanding Your Panda Penalty Recovery

 

If you have lost organic search engine visitors it’s imperative to pinpoint issues with your website quickly. Sometimes the problem is easy to identify but other times there could be a mix of factors in play. If you have suspicions your site may have taken a hit by a search algorithm this ultimate Panda penalty recovery guide will delve into everything you need on how to recover from a Google Panda update.

 

The Panda Algorithm – All About What’s on Your Site

The Panda algorithm is a ‘quality algorithm‘ in so much as it assesses your on site content and structure. It’s […] Read more

Top Local SEO Tips To Fix Your Plumber SEO

Top Local SEO Tips To Fix Your Plumber SEO

Welcome to our Local SEO series. Every week we will highlight an industry that can benefit from local SEO services and some easy steps to follow to get more sales inquiries. This week we’re looking at plumber SEO strategies to get more local business.

 

Contents

1 Consistent Citations2 Geo-Targeting Your Webpages around Location3 Outreach to Local Businesses4 Get Social Now
Consistent Citations

The importance of consistent citations for local businesses cannot be emphasised enough. This includes the same name, address and phone number (NAP) mentioned across the web. A mistake in your phone number or a spelling mistake in your address can send […] Read more