For many online businesses in the B2C environment it can be tricky to target the correct content at the correct time to the correct consumers. Throw into the mix that the attention span of your average consumer tends to be short, it goes without saying that your B2C content marketing must be well directed and to the point.
We lay out 5 reasons why your content marketing strategy is losing you sales (and what you can do about it).
Not using data and trends to guide strategy
According to the Content Marketing Institute only 27% of online businesses have a documented content marketing […] Read more