27 Crucial Questions You Need to Ask When Choosing a Digital Marketing Agency

27 Crucial Questions You Need to Ask When Choosing a Digital Marketing Agency

According to the Gale Group, digital marketing currently takes up 14% of the advertising market. This is growing year-on-year as more online businesses start to realise the power of SEO, social and content marketing among other methods.

The main common problem with most businesses is that they know the importance of digital marketing but have little clue how to go about it. This raises questions of cost and efficiency of marketing budgets.

If you plan to have a long a fruitful relationship with your web marketing team then these 26 important questions will help you select the correct digital marketing agency.

 

What’s their specialisation?

There are different […] Read more

Essential Guide to Shoestring Marketing: 68 Powerful Tips for SMBs

Essential Guide to Shoestring Marketing: 68 Powerful Tips for SMBs

It’s not easy marketing a small business on a budget. One of the most common sticking points we witness with clients is that of marketing costs. These 68 powerful shoestring marketing tips (with actionable can-do ideas) will improve your small business SEO forever.

 

A word of warning. This is a long article. You may want to bookmark this essential shoestring marketing guide for future reference and download the PDF below. I’ve also broken these down into quick click sections for easy reference.

[…] Read more

5 Bad SEO Strategies That DON’T Work in 2015

5 Bad SEO Strategies That DON’T Work in 2015

Bad SEO is worse than no SEO and that’s why we’ve listed the top 5 SEO strategies that just don’t work in 2015. Better to be safe than sorry.

 

1. Authorship

Low Adoption Rates Didn’t Help Google Authorship

Do you remember when an author photo would show up in Google search next to their content piece?

At one time it was believed that connecting a published article to the author’s Google+ profile allowed for higher click-through-rates via search engines. Even Google believed this to be the case until they eventually realised it was possibly not the best idea.

Google, after much testing, concluded that […] Read more