Blogging is here to stay
“Your blog should be the focal point of your website“.
You may have felt overwhelmed by the amount of writing required for your blog and the time it takes to research each article. The demands from web users and search engines alike for quality content means putting the time in to manage a blog professionally can reap fantastic rewards.
We develop a blog content strategy based around what your potential readers are asking for, interested in and searching for. We then optimise the content with the new keywords that will open up the doors to more and more customers each day.
There are many ways to devise the blog content strategy dependent on your aims. A B2C content strategy will differ from a B2B strategy. A reader who is unaware of your brand will have different intentions than a returning customer. We define reader identities, intentions and outcomes to meet your goals.
Entices visitors to get to know your brand and products more. Sales via blogging have increased by over 60% within the past 5 years. A well formulated content strategy can direct consumers to deeper pages on your site while promoting your brand in a natural way.
Keeps your website fresh for re-indexing. Regularly updated blog content tells search spiders to re-crawl your website which helps getting your pages indexed quicker and telling the algorithm you haven’t neglected your site.
Improves your status as an industry thought leader. If your blog is the “go to blog” in your industry then you have grabbed a huge foothold in the market. We will help you get there.