On Site SEO Philosophy
“A marketing strategy is only as good as it’s on site SEO“.
For a website to be ranking in Google, Bing, Yahoo or any other major search engine it first needs the correct on site optimisation. As a search engine sends their spider around your website they gather information that adds strength to your ranking ability. Without the necessary SEO information it is incredibly difficult for you to rank higher in search.
This depends on the current state of your store or website. As an example these are just a few things we may consider improving:
Meta titles, Headings and subheadings, Meta descriptions, Page copy, Image descriptions, URL structures, Internal linking structure, Publisher and social verification, Broken links, Sitemaps
This is just a snapshot of the types of things that our on-site SEO experts can improve and for this reason should be the first port of call for a new website and a serious consideration for existing websites.
Great on site optimisation comes from a well-defined SEO strategy. This includes a mix of getting to know your demographics, your future business plans and your brand. It also means applying thorough keyword research and analysing your competitor’s actions to find out the most effective way to rank easily. Every strategy is tailored to your requirements.
On-site SEO is one piece of the marketing puzzle but should not be solely relied on to drive your rankings into the stratosphere. What it will do is initially boost visitors and allow you to use your on-site SEO as base to apply other marketing strategies such as Content Marketing and Link Acquisition. The best part of on site SEO is once it’s completed, it’s completed. You don’t need to tend to this part of your website again.
Our affordable on site SEO prices start from as little as £300. Get your free site audit below.