PPC Campaign Setup, Testing & Management

Pay-per-click is the quickest way to instant recognition

Whether an ecommerce store selling products or an online publication searching for new readership, PPC can get you there fast.

This is how we do it

“With the correct budget a well devised PPC campaign has the potential for a huge ROI“.

The great thing about pay-per-click advertising is that you’re always in control of how much you spend and what keywords you want to target. The other important thing is that with the data you gather from running a successful PPC campaign allows for a better fine tuned approach when ranking organically in search. Our PPC experts specialise in Google Adwords, Bing Adwords and Facebook PPC management services.

 

  • PPC Setup

Our process is simple and effective. Initial keyword research is applied to find volume versus competitiveness. From this knowledge we devise a multitude of PPC adverts based around these keywords, your landing pages and bid price. All ads include captivating ad copy that increase click-through-rates and beat out your competitors.

 

  • PPC Testing

We use an A/B testing approach for all adverts. This could mean creating two adverts that are almost identical except for one or two words within the copy. It could mean connecting two exact adverts with a bucket of different keywords for each. Or it could mean targeting the same ads across different locations to find out which converts better. Our PPC testing is rigorous and effective.

 

  • PPC Management

Once correct ads are recognised, setup and running the next step is analyse the pay-per-click data to find out which keywords have the best conversions, lowest cost-per-click (CPC) and greatest cost per acquisition (CPA). This continual month to month management of of your Adwords campaign is the smartest way of staying ahead of your competition and saving costs.

 

  • Pricing

Please inquire about pricing as this depends on your monthly spend and whether you require PPC setup, testing or management.

PPC Campaign Management, Testing, Optimisation and Setup

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